CEO tagged interest

Itand#39;s not often you hear of a company Chairman, CEO or Founder working within its locations to serve consumers on a regular basis. But Bahram Akradi, who founded Life Time Fitness, which boasts 12 locations across the greater Houston area and many more nationwide, nearly 30 years ago and has served as its Chairman and CEO ever since, including steering the company through the 2008 recession and the 2020 pandemic, is set to hit the saddle every Monday night at 6:30 p.m. EST to entertain thousands of members through his EDG cycle class as the company makes bold moves into the digital space. The class will be offered virtually in-studio, in adherence with local health protocols, and will also be live throughout the nation via the Life Time Digital app and online.

Houston locations for Lifetime Fitness include the Inner Loop, Houston Galleria area, Katy, Cypress, Friendswood, Humble, Kingwood, Baybrook, Sugar Land and more. Chances are, thereand#39;s one near you. 

ADVERTISEMENT

Small Biz Buzz

Text Get the tools to succeed
Sign Up Free

Find Out How

SpringSuite365 small business management

Related Article: In-Person Fitness Series Returns to Discovery Green

Each week Akradi will be joined by a live DJ for this special 45-minute EDG Cycle event that combines performance cycling metrics with high-energy entertainment, culminating in a fun, sweaty experience designed to improve overall endurance. Akradi has often taken a hands-on approach at Life Time, designing and teaching member favorite workout classes XTREME (formerly TCX), an innovative high-intensity interval training, and most recently Ultra Fit, an extreme treadmill-based workout. An avid cyclist, Akradi is a multiple-time finisher of the annual Leadville Trail 100 Mountain Bike race, one of the most difficult mountain bike races in the world, owned and produced by Life Time. He has driven the companyand#39;s member-first point of view, and helped develop the companyand#39;s line of nutritionals.

"Since I was a boy, fitness and living a healthy way of life has been my passion, and I strived to embody my vision for Life Time, our members and team members," says Akradi. "For decades, Life Time has led cycle groups both indoors and out, and I am personally so excited to get back in the saddle and coach our members, no matter where they are located, through livestreaming. It has been an extremely rewarding experience to reach more members than ever before and I canand#39;t wait to continue inspiring within our Life Time community."

Both Life Time Digital and Life Time club access members are able to take Akradiand#39;s class each week, via the companyand#39;s website and Life Time Digital app, which is available for just $15/month and includes access to 1,000+ live streamed classes each week, custom workouts designed by Life Timeand#39;s highly certified personal trainers, on-demand classes, curated health and wellness content and access to Apple Fitness+.

Life Time is the nationand#39;s premier omnichannel healthy lifestyle brand focused on media, content and experiences and operates more than 150 athletic resort destinations in the U.S. and Toronto, Canada. It has long been known as a company focused on creating phenomenal experiences and powerful social communities that make its athletic resorts feel like a third home to its members. Most recently, the company has doubled its digital efforts, launching more than 1,000 live streaming classes each week and a new digital membership, extending the reach of its phenomenal instructors and bringing the exceptional energy and community found inside of Life Time to anyone, anywhere they may be. Within its high-end athletic resort destinations, Life Time remains committed to providing safe and healthy in-club experiences, utilizing a more than 500 page enhanced safety and cleaning protocol guide, designed in partnership with a former state epidemiologist and industrial hygienist.

For more information on live-streaming and Life Time Digital with Life Time visit https://my.lifetime.life/live. For more information on Life Time, visit Facebook, Twitter and Instagram.