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Riviana Foods Inc. announced today it has donated over 70,000 servings of Mahatma® Jasmine Rice with Quinoa to benefit families in Houston, Texas who have been enduring financial distress during the COVID-19 pandemic.

The “Mahatma Rice Holiday Donation” initiative recognizes communities that were hardest hit by the COVID-19 pandemic. In partnership with local churches, the donation efforts focus on people living in zip codes that have a higher poverty index according to the latest U.S. Census Bureau data. Recipe and holiday cards were also created and presented to wish recipients well during the holidays.

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“We know the holidays are a time for families to get together and want to ensure they have nutritious and delicious food on their table to share with their loved ones,” said Sandra Kim, Senior Vice President, Marketing. “We are donating over 7,000 pounds of Mahatma® Rice to communities in which we live and work.”